Disruption is the new fashion. We are tearing up the rule book and shaking the status quo to its foundations.
More is more. Colours clash big time. And when your friends say dress casual, it’s time to go all out (we’re talking extra extra).
We’re showing our audience that when it comes to fashion, there are no wrong answers. And in doing so, we’re giving them license to do whatever they please, and set some new trends of their own.
The message is clear. Take the trends and make them your own. Make others stop, look and follow. And always remember, the first rule of fashion: there are no rules.