Ted Baker has curated two separate, stunningly visual campaigns to highlight the individuality of Menswear and Womenswear this season.
On the Bright Side
Gone to where the weather suits his clothes, this season finds Ted shaking off a lengthy hibernation and catching up on his colour quota. Shot through with a much-needed dose of Vitamin D, this season imagines the carefree lightness of a summer vacation long overdue.
Embracing new ways to wear, Ted’s celebrated tailoring gets a revamp; unconstructed blazers, sporty details and slim-fit cropped trousers create a contemporary look, designed to be dressed-down with a t-shirt and luxe trainers. Linings hark back to a classier time through mid-century graphic prints in key colourways.
Laidback Riviera collars tap into the 50s-inspired trend, bringing a taste of la dolce vita to polos and casual shirts. Simple Breton stripes wrap long tops and short-sleeved pocket tees in nautical navy and peach shades. Trousers and chinos continue to be updated with contemporary cuts.
In the Palace Gardens
Blending an eclectic mix of tradition and opulence with fresh, contemporary silhouettes, Ted’s womenswear for the season takes its lead inspiration from the majesty of British royal palaces and their magnificent outdoor wonderlands. With graceful elegance and a gilt-edged approach to detail (plus a penchant for a languorous afternoon nap al fresco), the season allows the softer side of stately to shine brightly amid a blossoming garden.
Co-ordinated tonal dressing and colour blocking are set to rule Ted’s palace, in fresh, prim shades of rhubarb pink, mint green, and imperial yellow, or richer, more illustrious jewel tones of rust, teal, and antique gold. Florals are of course resplendent, updated with bold photographic prints such as ‘Chatsworth’ and the bright mix of geometric chevrons and blooming florals found in ‘Palace Gardens’.
Renowned for being the king of detail, Ted has applied his all-seeing eye to soft scalloped trims, appliquéd flowers, and ruffles, intricate embroidery on print, and elaborate embellishment alike for a truly grandiose finish. The noble pearl is seen throughout the collection, from cuffs, collars and trims to eminent eveningwear for an impressive finishing flourish.
Be sure to head to our Quakers Friars store to see more of these beautiful collections.