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Get your groom on

Get your groom on

How much do you think the global male grooming industry is worth? $1 billion? Nope. It’s actually a whopping $50 bn. Proving that it’s high time those of us who still swear by caveman-esque self-care woke up and smelled the glycolic facial cleanser.

step up your skincare routine

Step up your skincare
At the core of any grooming routine is a simple two-step process: wash and moisturise. Once in the morning and once at night, cleanse your face with warm water and face wash, then follow with moisturiser to keep your skin looking bright and free from dry, flaky skin. Every second day, swap your face wash for a gentle exfoliating scrub. This will help unclog pores, shift dead skin cells and prevent ingrown hairs. Nice one.

For an extra boost to your boat race, use a face mask once a week. In as little as 10 minutes, one of these bad boys will not only help cleanse your skin, but hydrate and smooth it too. Use a cream mask if you have dry skin, a clay or mud mask if you’re prone to spots or a natural mask containing soothing ingredients if you have sensitive skin.

Try these: (left to right) For Men Maca Root Face Wash, 125ml, £8.50, The Body Shop; Kiehl's Age Defender Cleaner, 150ml, £27, House of Fraser; Barber Pro Gentlemen's Sheet Mask, £5, Harvey Nichols; For Men Maca Root Balancing Face Protector, 100ml, £11, The Body Shop

beard care

Tame an unruly beard
Sporting facial fuzz? Then keep yours lubed up, because even in summer men can suffer from dry, itchy beards that lead to dandruff. For silky smooth whiskers, apply a few drops of quality beard oil once a day after washing your face, to help moisturise facial hair and the skin beneath.

Try this: Kiehl's Nourishing Beard Grooming Oil, £22, House of Fraser

grooming essentials

Up your grooming game
You might think your pheromones are all you need to attract bedmates, but you’d be wrong. Instead, spritz a fresh fragrance to have the girl (or guy) in your crosshair scrambling to get closer.

And make sure you cop yourself a grooming set complete with tweezers, facial hair scissors and manicure tools. Remember: you can’t spell manicure without man.

Try these: (left to right) Tom Ford Mandarino Di Amalfi Eau De Parfum, 50ml, £155; Black Mini Grooming Kit, £15, Next

safe sun rules

The safe sun rules
Last but not least, sunscreen! If you’re a total sun-worshipper then that’s cool - just don’t let your love for the big ball in the sky burn (literally, that is). Slather on SPF 30 to save yourself coming up a nice shade of lobster red. If you’re pale and/or freckly, or if the sun is particularly strong, then it’s got to be SPF 50.

Or save your skin and fake it instead. From face bronzers to gradual tan moisturisers, there’s a whole range of self-tan products formulated specifically for men to get their glow on.

Try these: Tom Ford for Men Bronzing Gel, 75ml, £36; La Prairie Cellular Swiss UV Protection Veil SPF50, 50ml, £131, Harvey Nichols

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