In 2008 The North Face celebrated 40 years of innovation and exploration. Since 1968, when two outdoor enthusiasts began manufacturing their own brand of high-performance clothing and equipment in San Francisco, California, The North Face has become the definitive choice for the planets elite mountaineers and serious outdoor athletes. Driven by its rich heritage of discovery, the brand is widely recognized today as the worlds premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment, footwear and accessories. Pioneering technologies are a hallmark of The North Face, as a result of the collaboration between the brands research, design and development team and its athlete team the finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers. Moving forward, this unique partnership of designers and global athletes will continue to define the limits of what is possible and will embody The North Face mission: Never Stop Exploring.